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1966: Robert Mondavi and the Modern Wine Era

FPO Conference Conversation

Robert Mondavi opened his winery on Highway 29 in 1966, ushering in the modern era of Napa Valley winemaking and putting St. Helena back on the map. His Mission-style winery was as much a statement of ambition as it was a production facility.

Mondavi’s insistence on world-class quality — and his talent for promotion — helped spark the wine boom that would transform the valley over the next several decades. St. Helena went from sleepy agricultural town to global wine destination.

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